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Introducing Brew-Blended Wines March 4, 2015

Posted by Alex Sawit in Food & Drink.
Tags: , , ,

By Alex Sawit

March 4, 2015



Brew-blended wine in a glass for a bloggers’ event.


   I’m not exactly fond of accepting copywriting requirements – commercial writing is unrewarding unless I’m properly compensated (my fee is expensive, by the way) or it’s for a worthy cause.

   But when the marketing group partnered with Cyrano needed a primer for the new brew-blended wines they were helping us promote, I figured, “Who else should do this but me, right?”

   Your little neighborhood wine shop is absolutely a worthy cause, Cyrano friends. Enjoy the copy.



    A Primer to Cyrano’s
           Brew-Blended Wines


       Wine or beer?  It’s the typical dilemma when thirsty friends want to go on a night out.

       But there’s a wonderful trend in the U.S. craft beer industry that’s creating common ground between wine lovers and beer drinkers.  As outrageously simple as it sounds, the solution was to combine wine and beer into a delicious new beverage for the 21st century, now popularly referred to as the beer-wine hybrid.

       Although mixing wine and beer may sound radical to some folks, the idea actually goes back thousands of years to the dawn of civilization. Evidence found at archaeological sites from Egypt to China shows that ancient mixologists were freely combining wine grapes and beer grains, resulting in hybrid beverages that would surely have excited many of today’s bar hoppers.

       One pioneering craft brewery, Dogfish Head, was so enthused by these archaeo-beverages that it re-created them for the modern market, releasing its first such bottling in 1999.  Named Midas Touch, this creamy, sweetly complex brew was reverse-engineered from a 2,800 year-old discovery in Turkey (the archaeology suggests a link to the King Midas legend), re-creating the ancient recipe using muscat grapes, barely, honey, and saffron.  It proved so successful that the producer went on to invent all-new, modern recipes, and not long afterward many craft brewers followed suit.  Others went in a similar direction by partnering with winemakers, using winery techniques (wine-barrel ageing) and products (grape must and wine lees) to create crossover beverages that blur the distinction between wine and beer.  Today, beer-wine hybrids are the most revolutionary beverages in American craft brewing, with more producers creating a wide diversity of styles and with ever increasing demand among sophisticated consumers.

       Inspired by these exciting developments, Cyrano Wine Shop launched its own unique range of crafted beverages, called Brew-Blended Wines.

       Introduced last Holiday Season 2014, Cyrano’s Brew-Blended Wines are made according to our own in-house recipes.  Each offers a loving harmony of flavor that amazes both wine lovers and beer drinkers, who easily recognize the fun characteristics of both wine and beer in our blends.

       Cyrano’s Brew-Blended Wines are available in two high-alcohol variants.  Our “White Label” (9% alcohol by volume) marries a sweet-style Torrontes white wine with the fruitiness of a wheat brew, resulting in a creamy yet refreshing banana-mango flavor.  Our “Red Label” (10% alcohol by volume) is a dessert-like combination of Shiraz red wine, cream sherry and dark wheat beer, with a rich chocolate-caramel taste finished with a hint of raisins.  Both variants are prepared, mixed, and served in a carafe per order, allowing you to enjoy a delicious taste as freshly as possible.

       So if you’re out with friends and can’t decide between wine or beer, why not just have more fun with both?

       Come over and enjoy Cyrano’s Brew-Blended Wines, only at Cyrano Wine Shop.







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